The Big 3 require restaurants to charge the same price on their app as they do in-store.

On the surface this sounds fair — but in reality it forces restaurants to raise their prices across the board just to survive the heavy app commissions, often 25–35% per order.

That means you pay more — not because the food changed, but because the platform insists on a pricing rule that benefits them, not the customer or the restaurant.

• WE-COLLECT does not impose price parity rules, ever.
• Restaurants can charge their true, in-shop menu prices.
• No inflated app markups built into the cost of your food.
• You get cheaper totals while restaurants finally earn what they deserve.

Here’s how a simple rule — “the app price must match the takeaway’s price” — ends up costing customers more across every type of meal.

• Main Meal: in-shop £9.99. App £11.99 to £12.49.
• Popular Dish: in-shop £10.99. App £13.49 to £14.49.
• Sides: in-shop £3.99. App £4.99 to £5.49.
• Markup: +£1.50 to +£3.50.

The Big 3’s pricing rules inflate your bill — quietly and consistently.

WE-COLLECT removes the markups and gives Brighton customers a fair, honest price for every meal.

WE-COLLECT gives Brighton customers a fairer way to order by removing inflated app markups, hidden pricing rules and platform-led price pressure.